Acclimatising to the “new normal”, the fashion brands are coming up with different solutions to present its collections and enhance its shopping experience.
Balmain has held its haute couture show on a cruise along the Seine River whereas Hermès has live-streamed its Spring/Summer 2021 men’s collection presentation, in collaboration with French theatre director, Cyril Teste. Salvatore Ferragamo, on the other hand, has curated virtual tours to stay connected with its consumers.
The website of Salvatore Ferragamo has gone through a revamp and now offers its visitors a chance to take a virtual tour of its Via Condotti boutique in Rome with the curation of Augmented Store 360.
Aiming to provide a unique experience, the interactive platform allows its consumers to immerse in the attractively appointed interiors and luxury of its product offerings. The experience will also roll out in other stores later.
In addition to virtual store tour, the Sustainable Thinking exhibition at Museo Salvatore Ferragamo is also open for online viewing until 16 January 2021.
Accessible from all over the world, the exhibition space houses works from artists and sustainable materials by the firms that have collaborated with the brand including the Rainbow Future, the iconic Rainbow sandal made with sustainable cotton; and the 1940 sandals created for Loretta Young. A series of webinars and talks will also be held in the coming months throughout 2020.
