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150 brands signed “Fashion Pact” for sustainability

150 brands signed “Fashion Pact” for sustainability

During recent 45th G7 summit taking place from August 24th until August 26th, 32 companies including some of the biggest fashion giants namely Kering, Capri Holdings Limited and Tapestry have collectively signed a new “Fashion Pact” to work in harness on sustainable approaches in combating environmental impact.

Prior to it, Kering CEO Francois-Henri Pinault – appointed by French President Emmanuel Macron – has already nudged global fashion companies to pen the agreement and formed a “coalition” with an aim to adopt a more sustainable business solution in the fashion industry back in May during the 2019 Copenhagen Fashion Summit. “Despite what we’re doing [to reduce our impact alone], things are not moving. We really need to define targets together. The first stage is to choose three or four objectives that are top priority for the industry and commit to working towards them together to find solutions,” said Pinault.

Finally three months later, the G7 Summit held lately has mustered a total of 32 companies (roughly 150 brands) to join the fashion force including Adidas, Bestseller, Burberry, Capri Holdings Limited, Carrefour, Chanel, Ermenegildo Zegna, Everybody & Everyone, Fashion3, Fung Group, Galeries Lafayette, Gap Inc., Giorgio Armani, H&M Group, Hermès, Inditex, Karl Lagerfeld, Kering, La Redoute,, Moncler, Nike, Nordstrom, Prada Group, Puma, PVH Corp., Ralph Lauren, Ruyi, Salvatore Ferragamo, Selfridges Group, Stella McCartney and Tapestry.

All these brands set out to achieve three main science-based targets: global warming, which aims to achieve zero greenhouse gas emissions by 2050 thus to keep global warming below 1.5 degrees Celsius until 2100; restoring biodiversity, which focuses on restoring natural ecosystems and protecting species; as well as preserving the oceans by reducing the utilisation of single-use plastics.

Photo credit: Jean-Francois Robert