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Emporio Armani unveils its new EA7 campaign for the Summer Olympics 2016

 
Emporio Armani unveils its new EA7 campaign for the Summer Olympics 2016

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Ahead of the exciting Summer Olympics 2016, which is set to launch in Rio de Janeiro in August, Italian fashion powerhouse Emporio Armani has unveiled its very own Olympics campaign for its EA7 division.

To showcase this new fashion collection, which will be worn by the Italian national team of athletes, Emporio Armani has once again cast the dashing Pietro Boselli to shot the full lookbook and campaign images in Canary Island, Spain.

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Photographed by Serge Guerand, Boselli is joined by female model Penny Lane, who is cast to showcase the womenswear within the collection.

From casualwear to swimwear and activewear, Boselli and Lane bring on EA7’s very own unique spin on sporty leisure, creating a series of stunning visuals that captures the essence of both the brand and the country.

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(Photos: Emporio Armani)