American rapper Travis Scott has recently dropped “Can’t Say” music video and did you know that it is sponsored by Saint Laurent?
Shot by Nathalie Canguilhem, the music video is imbued with a dusky and dreamlike concept.
The video opens with Travis Scott spearheading a group of motorists dressed in full black attire and performed wheelies on BMX bikes (all Saint Laurent, of course).
Travis Scott is then seen donning in Saint Laurent’s varsity jacket in striped water snake and red velvet military jacket, while his fellows wore Saint Laurent labelled helmets and black outfits. The video also sees the appearance of Don Toliver donning in a “Saint Laurent” printed outfit.
It’s no surprise when we heard about the team-up between the American rapper and the French luxury fashion house as they have been working closely since 2016.
Their long-standing relationship further strengthened this year with Travis Scott fronting Saint Laurent’s Spring 2019 campaign and the Saint Laurent-produced music video.