Lifestyle, Foods + Drinks

Heineken introduces immersive experiences

 
Heineken introduces immersive experiences

Heineken Malaysia Berhad brought its consumers on an exciting journey through the Heineken Star Quality Experience, held in The Square, Publika, Kuala Lumpur. The event was elevated with the return of the Heineken Star Academy finale, a nationwide contest that saw participants undergoing training in the art of bartending.

Seven finalists hailing from different regions nationwide were present at the grand finale. Ultimately, Vickson Leong from Speakeasy Bar & Kitchen, Ipoh, Perak, walked away with the Heineken Star Bartender of 2022 title. “I am very happy and excited to receive this recognition after all our months of training. It has been such a great experience – I want to thank all of our trainers in the Star Academy, as well as all the other finalists who pushed me to become better and deliver that Star Quality that Heineken is looking for,” Leong shared. In addition, the finale was held amidst the Heineken Star Quality Experience where visitors experienced the Heineken Star Brewery to see for themselves Heineken’s five fundamental Star Brewing Principles.

 

For more information, visit www.heinekenmalaysia.com