News, Style

South Korean singer Kai joins Gucci for a magical short film

South Korean singer Kai joins Gucci for a magical short film

Photographed by Jang Dukhwa, the picturesque winter wonderland setting of Gucci’s Holiday campaign is a scene straight out of a Christmas storybook. The Global brand ambassador and musical multi-hyphenate is transported to a dreamy, whimsical, twilight realm of snow-capped mountains, frosted evergreen trees and majestic white horses.

Decked out in pieces from Alessandro Michele’s famous collection, Kai is seen dancing and strolling through the delicate snowfall of the frosty landscape, in crisp suits and warm outerwear pieces. The brand’s Aria collection ready-to-wear ensembles include cosy scarves, sneakers adorned with the signature GG canvas motif, classic tote bags and wool coats in a check print that evokes the holiday season.


The stunning shearling, zebra-patterned coat in a black and brown mix (that Kai is seen wearing in the video) makes for a glamorous, understatedly chic statement piece for winter and the cleverly designed, mustard yellow, cable knit sweater with detachable sleeves serves as a year-round wardrobe staple.

View the full campaign film below.