Justin Bieber is back in his Calvins and this time alongside wife Hailey Bieber for the CK50 collection, a special capsule of iconic styles celebrating Calvin Klein’s 50 years of unfiltered self-expression and provocation. The iconic series of visuals were captured by none other than Glen Luchford, showcasing some of the footage of historical moments and themes across multiple decades, conveying a journey from the space age to the digital age. Besides Bieber and wife, the campaign also starring friends of the brand including A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord and Rebecca Leigh Longendyke.
The pieces are interpreted in classic silhouettes with unexpected logo placements, for everyday garments with a modern twist. Both menswear and womenswear feature denim, hoodies, crewnecks as well as dresses in an all-over repeating monogram and high-impact CK50 limited edition logo detailing. T-shirts, underwear and a curated selection of accessories in a seasonal colour palette of washed black, blue and red complete the collection.
And we wrap up here with an anthem video from the CK50 collection that reflects the brand’s perpetual pop relevance.