Lifestyle, Foods + Drinks

Hennessy held Refik Anadol pop-up activation

Hennessy held Refik Anadol pop-up activation

After a long wait, the much-anticipated Hennessy x Refik Anadol collaboration has been celebrated with an exclusive two-day pop-up activation, which took place at Brick Studio by Metal Bees in Kota Damansara.

Upon arrival, the guests were invited to experience the Refik Anadol Sensory Tunnel where they rested their eyes on the psychedelic creation of the new media artist before being treated to an exquisite Hennessy V.S.O.P Privilège Refik Anadol cocktail. The event was then brought to life with an official launch and the Headgear Experience, an eye-opener that unveiled the magical process of Refik Anadol’s machine intelligence – witnessing human’s complex brain activity being transformed into one-of-a-kind abstract artworks.

Apart from the pop-up activation, the event also introduced two other running Hennessy campaigns: Hennessy Game On and Hennessy Best Savoured Together. Hennessy Game On is a Code Breaker activity where winners get to bring home exciting prizes whereas Hennessy Best Savoured Together is a gastronomic experience in collaboration with local restaurants, inviting epicureans to explore exclusive menus featuring Asian flavours with the pairing of Hennessy V.S.O.P.

Discover more about Hennessy here.