We’re officially in the digital era of fashion weeks as the inaugural virtual fashion week, the Haute Couture Fashion Week to be exact, started on July 6th. For the practice of social distancing, the Paris Men’s Fashion Week and Milan Men’s Fashion Week also shifted to the digital realm.
For the coming Paris Men’s Fashion Week, Berluti is among the first to hold its presentation. While details are kept secret, the Italian brand has teased us on a screening of collaboration with ceramic artist Brian Rochefort, who is known for its visually pleasing volcano-inspired ceramics dripping with gloppy blobs.
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– SAVE THE DATE – #Berluti invites you to join Artistic Director @kris_van_assche in conversation with the ceramic artist Brian Rochefort (@energygloop). JULY 9 AT 5PM CET on Instagram & YouTube. The screening will preview the collaboration between Berluti and Brian Rochefort. Creative Direction by @mmparisdotcom