Lifestyle, Foods + Drinks

Carlsberg Malaysia supports local bars with “Adopt a Keg”

Carlsberg Malaysia supports local bars with “Adopt a Keg”

The world is in flux where people are adapting to new normalcy and owners are coming up strategies to get their businesses back on track. While restaurants have offered dining coupons for sale, Carlsberg has introduced a rewarding initiative to support local bars instead.

Named “Adopt a Keg”, it is an initiative to reward consumers with free beers when they buy select beers from the Danish brewer. Any purchases of the Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles, be it from convenience stores, online retailers, supermarkets or hypermarkets, are eligible for free draught beer.

To redeem it, each buyer is required to fill the virtual beer keg at by simply scanning the receipt and barcodes of their purchases. Once the keg is full, they are allowed to claim two complimentary draught beers at participating F&B outlets when they reopen using QR code. This initiative aims to lighten the operating expense burden and increase the footfall in the outlets.

On the introduction of “Adopt a Keg”, Managing Director of Carlsberg Malaysia Stefano Clini shares, “Our customers are pivotal to the growth we’ve achieved over the years and we are proud to introduce initiatives aimed at kickstarting their recovery, especially for on-trade customers which have been the most badly affected in this time. Banking on the momentum of our beer sales via e-commerce and off-trade consumption during the MCO, Adopt a Keg aims to reward our consumers with free draught beer on us while supporting their local F&B outlets.”



Redemptions for Adopt a Keg are limited to the first 10,000 consumers, with a total of 20,000 free glasses of Carlsberg beer to be given away from 1 June until 31 August or while stocks last. As an added bonus, Carlsberg Malaysia is offering the chance to adopt a full keg of beer with a special promotion of RM500 for 100 glasses of beer. The offer will be available from 1 June and is limited to the first 1,000 consumers.