Lifestyle, Foods + Drinks

Roger Federer fronts Moët & Chandon #OpenTheNow campaign

Roger Federer fronts Moët & Chandon #OpenTheNow campaign

Roger Federer Open The Now for Moet

Success always comes to those who keep looking forward but never forgets about enjoying the present and that is the inspiration behind Moët & Chandon’s new campaign, The Now.

Life is all about seizing the moment in time that is ‘now’ and to revel in the thrill of living. To celebrate this incredible notion, Moët & Chandon released a new campaign film, titled ‘The Now’ (see video below) to urge us all to stop for a second to enjoy life as it is.

Used mainly for celebratory purposes, Moët & Chandon wants to break that notion down and show us that we never really need a special reason to pop a good bottle of champagne because everything in life is worth celebrating – be it a job promotion or just over brunch with family and friends.

This film stars Moët & Chandon’s global brand ambassador Roger Federer in a stream of celebrations around New York City to show us what defines now.

We have to say that we are convinced. After all, what can be better after a long day of work than a glass of bubbly from Moët.


(Photo and video: Moët & Chandon)