Following the collaboration with Travis Scott, Saint Laurent continues to tap big names in its advertising game by recruiting movie mogul Keanu Reeves to front the French label’s Autumn/Winter 2019 campaign.
Lensed by David Sims and directed by Anthony Vaccarello, the campaign shows the leading star of John Wick in a monochrome triad of photography where Reeves keeps his signature unkempt hairstyle while flaunting three hard-edged key outfits from the label.
The first photograph portrays Reeves in a black leather jacket with shearling collar while tucking his hair behind his left ear.
In the second picture, a full body shot, Reeves cuts a dashing figure in a denim-like leather jacket with two flap pockets worn over a patterned shirt and a pair of slim fit denim jeans; while he pulls a John Wick wearing aviators and pinstripe suit accented by peak lapels in the last photo.
See it for yourselves below: