How well do you know your skin? Despite all the time spent looking at it in the mirror or through the front camera, it is still difficult determining your exact skin type and its relevant concerns, let alone addressing them. Confused as to where to start, you might turn to the most accessible source of advice today: TikTok. The catch? You are bombarded with countless videos on 10-step skincare routines that promise clear skin overnight just by layering product after product, with little to no consideration for your skin’s actual needs.
In the pursuit of healthier skin, The Ordinary knows that more is not always better, and that understanding your skin is far more valuable than following any viral routine. Bringing its signature pared-back approach to skincare to Kuala Lumpur, The Ordinary hosted an intimate masterclass event alongside Men’s Folio at its Mid Valley Megamall store, spotlighting the launch of its new Caffeine 3% + Escin 1% Face Serum, an energising formula designed to hydrate, tone and tighten tired-looking skin.
The Ordinary’s Ethos
While the Mid Valley store may be modest in size, its thoughtful layout creates an inviting space. Clean without appearing sterile, an oval island sits centrestage, showcasing the latest products and discovery sets, surrounded by clearly segmented shelves spanning blemish control, hydration, and anti-aging products. The store’s minimalist setup reflects the brand’s emphasis on clarity and accessibility — making browsing an intuitive process, even for those unfamiliar with the different categories of skincare.
The masterclass was led by The Ordinary’s educator, Nina Sabrina, who demystified the brand’s ingredient-led philosophy through a lighthearted, informative briefing. To those who are new to the brand, The Ordinary’s commitment to simple, no-BS skincare comes down to removing non-essential elements such as fragrance and making the ingredients part of the product naming system. Walk into the store and you will find that each launch is problem-led and solution-focused.
The Caffeine 3% and Escin 1% Face Serum
To introduce the crowd to the Caffeine 3% and Escin 1% Face Serum, the educator opened with a simple question: “Who here is tired?” A question which prompted almost every participant in the room to raise their hands, though this comes as no surprise. Research shows that many Malaysians, particularly city dwellers, do not get enough sleep due to demanding schedules and restless nights. This introspection set the tone for a session that felt timely and highly relatable, where guests try out the Caffeine 3% + Escin 1% Face Serum for themselves. The formula’s lightweight texture absorbs quickly onto the skin’s surface, dispersing short term energising effects that instantly revive dull and fatigued skin. Pair it with the Caffeine Solution 5% + EGCG Eye Serum and you’ll look like you just had a good night’s rest.
The Three-Stage Regimen
Despite its seemingly complex formulations, the brand believes that a simplified skincare regimen does the job best. Following the session, guests were invited to engage with personalised one-on-one consultations with The Ordinary’s store ambassadors, who curated tailored regimens for each guest based on individual skin needs, while building on the three essential stages: prep, treat, and seal.
The masterclass closed on a playful yet practical note, with guests leaving not only with a deeper understanding of their skin and the importance of layering, but also with customised lip balm charms featuring the Squalane + Amino Acids Lip Balm — a versatile balm for on-the-go, moisturising touch ups. More than just a masterclass exclusive, in-store consultations are available for novices who are interested in building their own regimen. Just drop by any of The Ordinary stores — including its latest one at IOI City Mall for a walkthrough by the friendly floor staff.
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