What does true impact look like? For CHANEL, it would be legacy. First launched in 2001 by perfumer Jacques Polge, the enduring Coco Mademoiselle line’s cultural clout lies in the fact that it is an entire generation’s defining CHANEL fragrance. After all, it’s often CHANEL’s best-selling fragrance, topping even the iconic N°5.

This year, Crush Absolu pulls the line into the 21st century with exhilarating youthfulness, courtesy of CHANEL’s current nose, CHANEL Perfumer Creator Olivier Polge (yes, Jacques Polge’s son — talk about legacy). If the Coco Mademoiselle line is about magnetic femininity, Crush Absolu would be its pinnacle.

With notes of rose, jasmine, and patchouli, Crush Absolu opens with a burst of grapefruit before settling into its sensual vanilla and vetiver. What sets this new Coco Mademoiselle fragrance apart is how it ups the ante with juicy lychee and an undercurrent of intense amber that comes through once it dries down. The result is sweet yet velvety, a push-then-pull — it’s the rush of knowing exactly who you are. And who better to be its newest face than Gen Z lovergirl, Gracie Abrams?

As Coco Mademoiselle Crush Absolu’s newest face, Abrams transforms into a bold, seductive and spontaneous ingenue. Shedding all pretences and armed only with her fragrance, she takes off into the Parisian night where she stumbles upon a sleepy cafe. The night bursts into life once she enters — because Coco Mademoiselle is just that girl.

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