Every four years, the world’s best national teams converge on football’s biggest stage, competing for the honour of being crowned the very best.
But the World Cup is more than just another tournament. Every four years, football transcends the boundaries of sport and becomes a shared global experience. Club rivalries are temporarily set aside as supporters rally behind a single flag and a collective dream, turning the game into the nation’s sport. For a few fleeting weeks, entire nations celebrate, suffer, and believe together, united by the unpredictable drama that only football can provide.
The World Cup unfolds as a story that spans generations, with each tournament adding a new chapter to football’s collective memory. From Diego Maradona’s infamous “Hand of God”, to Zinedine Zidane’s headbutt in Berlin, Andrés Iniesta’s extra-time winner in Johannesburg, and Lionel Messi finally lifting the trophy in Qatar, the tournament has consistently delivered moments that transcend the game itself. These are the stories passed down between parents and children, the highlights replayed for decades, and the memories that define eras of football fandom.
That enduring sense of storytelling is what makes the World Cup unlike any other sporting event. Every edition introduces new heroes, underdogs, heartbreaks, controversies, and triumphs, all while adding to a rich tapestry of moments that continue to shape football culture long after the final whistle has blown.
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But outside of the beautiful game, fashion has increasingly found its place within football’s biggest spectacle, turning jerseys, team colours, and supporter culture into sources of creative inspiration. From Louis Vuitton’s Trophy Trunk back in 2022, Y3 designing the kit for the Japanese men’s national team for the 24/25 season, and Loewe’s recent partnership with Spain’s national team, fashion has fully intercepted the football field, becoming a staple in both streetwear and luxury wardrobes.
As the World Cup begins, Men’s Folio spotlights a stylish lineup of collaborations between fashion and national teams.
Nike x Virgil Abloh Archive x US Men’s National Team
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Adidas x Willy Chavarria x Mexico Men’s National Team
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Nike x NOCTA x Canada Men’s National Team
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Nike x Jacquemus x France Men’s National Team
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Nike x Palace x England Men’s National Team
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Loewe x Spain Men’s National Team
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Nike x PEACEMINUSONE x South Korea Men’s National Team
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