EXO Kai is the new face of Gucci Eyewear

EXO Kai is the new face of Gucci Eyewear

It’s official: EXO’s Kai has been appointed first-ever Korean global ambassador. He will officially be their male ambassador and appear in their upcoming advertising campaigns, including the newly released Gucci Autumn/Winter 2019 eyewear campaign.

Lensed by photographer Harmony Korine and creative directed by Michele himself, the campaign sees Kai in two of the latest eyewear from the brand. The frames and tinted lens in the above campaign image are 70s-inspired in their design down to the materials — crafted from tortoiseshell, horn and mother-of-pearl that’s interlined with gold metal sections. In case you’re wondering if it’s #Guccified, the hinges feature the house’s lettering logo.

Speaking of his decision to appoint Kai as the brand’s global ambassador, Gucci’s creative director Alessandro Michele said in a statement, “The expression on a person’s face has the fascinating power to elicit a variety of imaginary reactions, giving off the message of a belief in your individual power.”

Kai is no stranger to the brand, having attended the Italian fashion brand’s fashion show as a front row guest since 2018.