AllSaints, the brand from East London, has opened a new store at Parkson Elite Pavilion KL recently.
The British label is known for blending music and fashion, creating fashion pieces that scream individuality and attitude. Spanning across 800 square feet, the store is the first ever store in Southeast Asia where you can find a variety of merchandises, from menswear and womenswear to accessories.
In conjunction with the store opening, AllSaints presents its Spring 2019 campaign dubbed #AllSaintsMotionPictures. Paying homage to cinema on the open road, the campaign highlights classic road-movie tropes of escapism, romance, rebellion, freedom and hope. It also underscores the modern elements in its Spring collection such as leather, leopard, lipstick, tobacco and stripes.
The new AllSaints store is now at Lot 3.54, Level 3, Parkson Pavilion KL.