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Baselworld and SIHH join forces

Baselworld and SIHH join forces

It seems that the perpetual updates on the world’s largest watch and jewellery fair, Baselworld, has finally come to an end. An announcement was made through a press release late night that the calendars of Baselworld will be synchronised with that of the Geneva-based Salon International de la Haute Horlogerie (SIHH) come 2020.

What does that mean? In 2020, the SIHH will be held from 26 to 29 April in Geneva, followed immediately by Baselworld from 30 April to 5 May in Basel. The calendars have been synchronised until 2024.

Fabienne Lupo, president and managing director of the Fondation de la Haute Horlogerie, which organises SIHH, stated: “Our two events have always been different, yet complementary. Resynching with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world. This is something we welcome wholeheartedly, as it is in the interests of all.”

“Baselworld and the SIHH are working for the industry and its clients. We have sought dialogue with the SIHH and together have found a solution, which benefits visitors, the media, and the entire watchmaking industry enormously,” declared Michel Loris-Melikoff, managing director of Baselworld. “This partnership between the two most prominent exhibitions in the industry represents a major breakthrough for the future.”

With the current arrangement of SIHH in January and Baselworld in March, this essentially means that industry professionals will only have to travel to Switzerland once a year.