To capture the feeling of anticipation and excitement before skiing, Fendi’s fun new campaign video follows Fendi Greater China Men’s Collection Spokesperson Jackson Wang, and dancer Joni, as they get ready for a fun trip to the snowy mountains. The duo is seen picking out the perfect ski suits and accessories from Fendi’s cool new winter capsule collection, before hitting the powdery slopes.
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Inspired by the Chinese Zodiac and wintery hues, Pieces from the womenswear collection are centered around a black and white tiger motif while icy greys, blues and whites feature on cosy knits and a variety of technical ready-to-wear, activewear styles.
This collection is truly full of whimsy and it is not just because of the playful, frosty hues. The ice-blue, water and windproof ski suit worn by Jackson Wang features a unique, Hydro FF print. The logo is only just visible in regular conditions, but once the garment comes in contact with water (which is bound to happen in the winter weather) the FF logo magically appears.
White winter jackets and trousers adorned with the FF logo are crafted with Thermore® Thermal Booster that is designed to keep the body at a natural warmth while providing maximum comfort. The Fendi monogram motif plays right into the current logomania trend and the pastel, almost periwinkle blue shade is perfect for spring. High-performance accessories such as helmets, goggles and wool scarves are also available to complete your apres-ski outfits.
Joni is pictured lounging on the snow in a chunky, slate grey turtleneck sweater inscribed with the Fendi Roma script in baby blue embroidery. In her other outfits, she wears a hooded sweatshirt as well as reversible jacket and trousers in technical fabric.
The adventurous tiger motif evokes a strong, energetic yet trendy attitude that reflects the courageous, vigorous and active personality of people born in the year of the tiger. The same motif is replicated in the embroidery of the new Fendi Match sneakers and inlayed on the Maison’s iconic Mini Peekaboo and Baguette Bags. For a fun pop of colour and a hint of winter chic, an ice blue buckle is nestled into the warm shearling textile of the Baguette Bag.
A touch of heritage is also reavlead in the collection. Skis emblazoned with the traditional, black Fendi inverted Zucca print feature on a brown base, a subtle nod to Fendi’s spirit of blending tradition with innovation.