Culture, Lifestyle

Coach is holding a virtual concert with Def Jam SEA

Coach is holding a virtual concert with Def Jam SEA

To bring excitement to our stay-at-home life, Coach announces a virtual concert in partnership with Def Jam SEA happening on June 24th, featuring 13 celebrated artists from Southeast Asia. Marking the house’s maiden virtual concert, the lineup includes headliners Malaysia rapper Joe Flizzow, Singaporean hip-hop star Yung Raja, American-Thai rapper DABOYWAY and Indonesian rapper Rayi Putra. Joining them is also a cast of musical talents like SonaOne, Yonnyboii and SYA.

Get ready to be in a state of euphoria as the virtual concert will be transporting us to the ’80s scene with its refreshing take. Besides entertaining us in confinement, it is also a commitment to helping emerging and upcoming artists of the next generation. The artists will be dressed in Coach’s Pre-Fall 2021 collection for the event. Inspired by Coach Creative Director Stuart Vevers’ fascination with free spirit, the collection is a series of new remixed classics that combine the house’s DNA with the codes of American sportswear.

Anyone who shops now until June 17th will be invited to the virtual concert by receiving a link and password. To facilitate purchases, Coach is now offering “Coach on Delivery” service where customers can contact store associates directly to place an order.

Visit here for more information. Taking place on June 24th at 8PM (GMT+7 Thailand & Indonesia) and at 9PM (GMT+8 Malaysia & Singapore), the concert will air simultaneously in Malaysia, Singapore, Thailand and Indonesia.