Since its establishment, Saint Laurent Rive Droite has been the hive of experimentation with different ideas, ranging from luxury goods like exclusive pieces, music instruments, photography and art to exhibitions and events and cultural exchanges — which Anthony Vaccarello conceived in 2019 to take up creative pursuit beyond the ready-to-wear creations and to retain the spirit of curiosity of Colette, a haunt where people used to go for new and cool things.
In the latest project, the French fashion house’s creative director embraces the high seas to explore surf community. Named “Dawn Patrol”, the special project will take space from September 4th to September 6th on the beach of Les Estagnots in Seignosse. It is designed to promote the surf culture by offering a range of products exclusively available at Saint Laurent Rive Droite including Burnt Wood Surfboard and Zebra Print Swim Shorts. Giving back to the Mother’s Nature, Saint Laurent will also organise a beach cleaning operation with local associations in partnership with Ocean52.