Inspired by the Black Heritage Trench Coat and its design details, Mr. Burberry is the new fragrance by Burberry and to celebrate its launch, the British label released an exciting and suave campaign film starring Josh Whitehouse as the lead character.
Along with setting up a dedicated Mr. Burberry Discover channel on Snapchat, the campaign film is directed by British director Steven McQueen and also features Amber Anderson as Josh’s partner-in-crime (see video below).
“Mr. Burberry is our most significant men’s fragrance to date. Inspired by the iconic Burberry trench coat and by London, a city of great contrasts and contradictions. It is traditional yet irreverent, elegant without being pristine. It perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own” said Christopher Bailey, the Chief Creative and Chief Executive Officer of Burberry.
This new sensual and woody fragrance fuses classic scents with unexpected ingredients, opening with notes of crisp zesty grape and a seductive base of earthly vetiver & smokey guaiac wood.
On its body, we see a weighted cap, referencing horn-look buttons, while a hand-tied knot in English-woven black garbadine accessorises the neck of the bottle.
(Source: Men’s Folio Singapore; Photo and video: Burberry)