Gucci

People speak most honestly when they talk about what they love. For Nadhir Nasar, that love is film, through which he reflects on growing up, navigating change, and the subtle shifts that shape who he is as he turns thirty.

Bathed in the blue light of their screens, a fresh kind of dressing room unfolds. Here, a generation curates their look with a click, turning games into vibrant stages for style reinvention

Outdoors, dressing comfortably for winter lies in the art of layering, with warmth and polish holding their own against the cold. Indoors, it is the intimacy of fabrics that asks nothing of you, pieces you can dissolve into until you are wholly at ease in your skin.

Demna debuts under Gucci with a collection alive with characters, channelling a new “Gucciness” that revels in unapologetic sensuality.

Embracing our uniqueness.

The latest summer campaign by Gucci captures the art of slow summer living and the quiet joy of doing nothing beautifully.

It’s all in the details.

A brush of modernity can galvanise an entire lineage of tradition. Gucci, in its century-long commitment to craft, presents the cutting-edge without shifting gears entirely, taking the scenic route of revisiting the past to inform the direction forward.