Editor's Pick, Style

Givenchy rewrites the narrative of the new gent

Givenchy rewrites the narrative of the new gent

Givenchy’s new “Effortless Elegance” collection finds the modern man’s felicity in the humble corners of new-age tailoring. 

The very word “gentleman” evokes a timeless ideal: a figure of chivalry who wields a well-honed sense of courtesy. Traditionally, this vision has been inseparable from a man impeccably attired in a tailored suit — his sartorial choices reflect his refined principles. Yet, with the times they are a-changing, Givenchy prompts us to consider the question, “How does a gentleman dress today?”

While the enduring appeal of a perfectly tailored suit remains undeniable, Givenchy’s “Effortless Elegance” collection boldly introduces a new vision of casual elegance, where the comfort of sharp trousers paired with classic button-down shirts and roomy jacquard knits does not compromise sophistication. The high-quality fabrics ensure the look remains undeniably polished.

Givenchy’s answer is a revelation: the modern gentleman builds upon a foundation of classic masculine pieces yet infuses them with a touch of casual flamboyance. A true gentleman recognises that a hint of nonchalance — a subtle expression of his personality — only enhances his inherent charm. This is not a departure from tradition but rather an evolution, a recognition that the essence of a gentleman lies not in a rigid uniform but in the confidence with which he carries himself.

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