With everyone screaming “recession” from every headline, tweet, and office break room, the hustle just got more real than ever. So it’s no surprise that even vacation outfits are starting to lean business casual. Pharrell Williams clearly got the memo. Louis Vuitton’s Pre-Fall 2025 menswear lineup is built for the man who doesn’t clock out — no matter the timezone, the day of the week, or the scenery around him.
And when we say standing on business, we’re talking about the guy who can close deals mid-dinner, hop on a Zoom call poolside, or pull off a boardroom move right before happy hour. Pharrell designed this collection to reflect exactly that energy: a wardrobe for the man, or rather, the LVer, who always shows up ready.
His latest offering, titled Paris to Miami, taps into a specific, nostalgic mood: the golden age of transatlantic travel, back when crossing the ocean was an event, paired with the retro glitz of Miami Beach’s heyday. Combine both and you get a wardrobe built on presence and practicality. Only now, the 2025 man wants it dandy. He wants elegance, but he’s not trying to look like he’s trying too hard. And this collection just gets it.
Menswear is softening, and about time. The era of rigid, hypermasculine tailoring is giving way to something more nuanced and self-aware. You see it here in the silhouettes: easy, fluid, yet sharply constructed. The palette holds its own — rich navies, refined neutrals, and crisp black and white — offering just enough structure for a meeting and just enough ease for a spontaneous flight.
Accessories get the same treatment. Pharrell knows today’s man is layered: practical, expressive, and unafraid to show a little personality. The updated Nevereverfull, Montsouris Cargo Backpack, and Cargo Keepall come in sun-faded Damier Denim 3D — relaxed, worn-in, but still elevated. For the bold dressers, the Shopper Tote and Duffle show up in vibrant, tropical tones. And if quirky’s more of your lane, The Louis Vuitton Dolphin Bag in Monogram is a dare in leather form, if you know how to pull it off.
Louis Vuitton has always prioritised lifestyle over pure aesthetics, and this collection shows the house still knows exactly what that lifestyle is in 2025. Pharrell’s signature is all over it — cool and intentional, but never out of step. This summer might be about fun, but it’s also about staying ready. Because when business calls, even on a yacht in the Med, you better answer. And you better look damn good doing it.
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