Sometimes, embracing seasonal change is not about reacting to physical changes in the environment. It is about putting forth a new state of mind and attitude, opening up to births and rebirths, and thriving in that process of change. Such a shift in mindset could well make the world around seem quite different.

Loewe’s yearly Paula’s Ibiza capsule embodies this joyous celebration of summer. The innately inviting and glowing warmth of its 2025 iteration firmly places summer centre-stage as a feeling more than a place, as a bubbling, effervescent energy that thrusts through cities, rushing into holidays that extend the magical glee that first bloomed into being at the cherished style destination.

Featuring a wardrobe that encapsulates the high-low carefree vibe of island dressing, Paula’s Ibiza ’25 balances flowing shapes and handcrafted embellishments with compass and feather motifs — patterns that recall the abundant vegetation of island graphic prints — alongside prints that pay homage to American rock band Grateful Dead.

While the womenswear lineup focuses on light, expandable shapes that flow and shift in their lightweight summer blends, the menswear counterpart leans into soft and relaxed shapes — denim sets that are kept either plain or patterned.

For bags, the sun-loving woven raffia shines as the material of choice. The new Ola features traditional techniques and a wavy silhouette with a short donut chain, while the Punch Hole basket sees handwoven raffia turn into chunky braids with belt straps in raw leather. A slouchier option is available in the crocheted Punch Hole Hobo. Then, the Featherlight Puzzle comes around in a new mini size, while other baskets, pockets and pouches take their cue from garden motifs, fashioning embroidered flowers and bees or handcrafted bag charms of vibrant flowers or bunches of glossy tomatoes.

The Loewe Paula’s Ibiza 2025 campaign was photographed by Gray Sorrenti on the beaches of Comporta, Portugal, and was brought to life by musician and Loewe brand ambassador GISELLE, actress Sophie Wilde, and actor Enzo Vogrincic, alongside actor Jamie Dornan. Captured in the different intensities of light suggesting moments of a day en plein air, each of the campaign’s protagonists represents a different time of the day — crafting a narrative of who was living on the island, filled with a vibrancy that mirrors the collection’s playful treatment of light and graphics. Natural elements frame the talents as they lounge in the sands alongside the collection’s bags and sunglasses, taking a colourful flight again as one of the most anticipated releases of the season.

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