Few moments in sport possess the same sense of culmination as a Formula One victory. After the roar of engines has subsided and the final lap is sealed, what remains is pure ceremony. As the 2026 season begins, Louis Vuitton enters the second year of its official partnership with the championship, placing the maison once again at the centre of these defining moments.
At the heart of the collaboration lies a phrase that has come to define the house’s relationship with sport: “Victory Travels in Louis Vuitton.” For the new season, the Formula One World Championship trophy will once again be revealed within a Louis Vuitton Trophy Trunk. Crafted with the maison’s renowned savoir-faire, the trunk is designed not only to transport but also to honour the sport’s most coveted prize, marking the culmination of a driver’s lifelong pursuit of becoming World Champion.
Throughout the 2026 championship, Louis Vuitton will accompany Formula One to each Grand Prix podium ceremony, with bespoke Trophy Trunks appearing across all 24 races. The partnership reaches a particular milestone in Monaco, where the house will serve as title partner for the Formula One Louis Vuitton Grand Prix de Monaco 2026, strengthening the maison’s longstanding ties with the principality and the world of motorsport.
The collaboration unfolds during a season of transformation for Formula One. New technical regulations introduce lighter cars and updated hybrid power units powered by advanced sustainable fuels, signalling the dawn of a new era of racing. The grid expands with the arrival of Cadillac and Audi, while Madrid prepares to host its first Grand Prix later this year.
For Louis Vuitton, the partnership continues a long tradition of safeguarding the world’s most prestigious trophies. From football and tennis to the Olympics, the maison has long been entrusted with protecting the emblems of sporting excellence. In Formula One, that legacy finds a natural stage. If Louis Vuitton perfected the art of travel, then few journeys feel quite as exhilarating as the final stretch to victory.
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