We’ve seen plenty of luxury brands make their mark on Singapore’s F&B scene, but this isn’t Coach’s first foray into it. Just earlier this year, the New York-based label launched The Coach Bar, the only one in the world, located at the Coach Play Shophouse on Keong Saik Road. In July, they launched a Coach Coffee Shop at Resorts World Sentosa. Now, you can expect an entirely fresh culinary experience with The Coach Restaurant, a New York-styled steakhouse, now opened at Jewel Changi Airport. Food seems to win the hearts of many Singaporeans, and for Coach, they’re playing the game well with us. With three unique F&B locations across the island, Coach’s deepening investment in Southeast Asia reflects the expanding clientele in Asian markets, as well as the brand’s push to strengthen its relationship with consumers beyond clothing and leather goods.
In this new venture, you can expect to dine in a large 3,000 square feet space that features a 56-seat dining room set beneath a grand curved ceiling, accompanied by a 10-seat bar and a 10-seat chef’s counter. The style of The Coach Restaurant draws on the brand’s American leather-goods heritage — founded in New York in 1941 as a small workshop of artisans, now with a legacy as the ‘Original American House of Leather’. This layered history is reflected throughout the steakhouse, from leather-crafted napkin cuffs and placemats to plateware and architectural details that nod to New York — including the iconic overhead yellow taxi cab installation above the booths. At the same time, the space maintains a Southeast Asian influence, incorporating tropical wood as the foundation of its design.
“With The Coach Restaurant in Singapore, we are reimagining the classic New York City steakhouse through the lens of today, creating our boldest culinary experience yet. Singapore is renowned for its dynamic food culture and global community, making it the natural choice to host our hospitality concepts. Here, we invite guests to gather, celebrate, and experience Coach in a way that feels both timeless and new,” said Marcus Sanders, Vice President of Global Food & Beverage at Coach.
And, to celebrate the occasion of The Coach Restaurant opening, celebs Love Pattranite, Nanon Korapat, Force Jiratchapong, among many of the celebrity attendees, came down to show their love and support for the brand. At the event, they wined and dined in their full Coach fits, making themselves stars of the Coach universe that night.
Regional celebrities too joined on the fun, from our hometown to Malaysia and Indonesia, such as Men’s Folio’s April-May 2025 digital cover star Glenn Yong, Estelle Fly, Nadhir Nasar, Amelia Henderson, as well as El Rumi and Syifa, among the likes.
For the full Coach experience, the restaurant is also connected to the Jewel Coach store, making shopping and dining a full affair for you and your loved ones. You can now dine at The Coach Restaurant, located at Jewel Changi Airport level 1 and open for lunch and dinner from 11:30am – 10pm, seven days a week.
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