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Gucci Guilty Absolute Pour Homme for the liberated men

Like the face of its campaign Jared Leto, Gucci wants every man to be liberated from conventions.

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Grooming -
Jon Snow, the new face of Dolce & Gabbana fragrance

Jon Snow aka Kit Harington is set to make his debut in September 2017 for "The One For Men" fragrance.

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Grooming -
Robert Pattinson stars in the new Dior Homme Sport film

The newly released film has Pattinson moving in motion with the cool vibes of New York.

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Grooming -
All you need to know about the new Armani Code: Colonia

This new scent will once again be fronted by the dapper man about town Chris Pine.

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Grooming -
Dolce & Gabbana Light Blue gets hot in winter for new campaign

Only David Gandy and Bianca Balti can make winter feel so hot and sensual.

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Grooming -
David Beckham strips down for Biotherm Homme Force Supreme Life Essence campaign

The film highlights the story of the footballer’s life through filming his tattoos.

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Grooming -
Trevor Signorino stars in the new Versace Pour Homme Dylan Blue campaign

In classic steamy and sexy Versace style, this video just made our week a whole lot better.

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Grooming -
5 minutes with James Rodriguez, the new face of “Boss Bottled. Unlimited.”

The famed football player talks to us about his journey to Real Madrid, success and his role for "Boss Bottled. Unlimited." fragra ..

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Grooming -
Chanel launches new Allure Homme Sport campaign

Shot by Jacob Sutton, the new campaign features three new dashing young faces.

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Grooming -
James Rodriguez fronts the Boss Bottled. Unlimited. fragrance campaign

Made to celebrate success beyond limits, the new Hugo Boss fragrance features one of the world's most famous footballer.

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Grooming -
Karl Lagerfeld to launch new men’s fragrance

The Kaiser brings the dapper man to a heaven on earth with the Ocean View for Him fragrance

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Grooming -
Redken For Men’s new clean brew gets the grime off you

Soft, wavy and dirt-free hair is just a cleanse away.

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Grooming -
David Beckham, the new Biotherm Homme global ambassador

The football star will also collaborate with the brand to release a new men's grooming line.

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Grooming -
Giorgio Armani introduces Acqua Di Giò Profumo

Armani brings a new face of Acqua Di Giò to celebrate the fragrance's 20th anniversary.

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Grooming -
Watch Now: Josh Whitehouse leads the Mr Burberry film campaign

Burberry takes us through the streets of London with its new star – Mr Burberry – as played by Josh Whitehouse.

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