Eros Erfe, also known as “the KLCC boy”, has built a digital diary of all things fashion, beauty and luxury. With over 140,000 followers across social media, his content bridges brands and customers by translating the language of luxury into something less intimidating and more approachable. But Eros doesn’t just showcase products; he tests them, wears them, and shares his honest opinions on how they perform, earning his audience’s trust with every take. For this year’s Grooming Awards, Eros reveals the makeup, skincare and fragrance products that earned his seal of approval.
Spill the secret to your glass-skin glow.
Hands down, the Armani Beauty Luminous Silk Foundation. This is the only product I’ll need on a deserted island. I’ve already gone through two bottles of the new reformulation and I can confirm: it was good then and it is even better now. I even bought backups just in case I run out.
One skincare product you wish you knew sooner:
I wish I had The Ordinary’s Glycolic Acid 7% Exfoliating Toner when I was younger, it’s been such a lifesaver for my oily & acne prone skin!
A fragrance in your collection that just hits different?
Going out always feels better after spraying on Armani Beauty’s Stronger With You Powerfully It just elevates my mood and gives me that extra dose of confidence.
A makeup step you never skip:
I never skip brow mascara, it makes such a difference especially if you have dyed hair.
Say you’ve got a full day ahead of you — brand launches, pop-up events, and drinks with friends afterwards — which product makes your makeup last without touch ups?
The Charlotte Tilbury Airbrush Flawless Finish Setting Powder is literally the best setting powder I’ve ever used, and that’s saying something. It’s finely milled and really blurs the skin, controlling my shine throughout the day while keeping my makeup looking perfect.
Favourite K-Pop idol that came to KL?
I’d say SEVENTEEN’s Kim Mingyu when he came to KL was definitely one of them, and seeing 2NE1 reunite was truly a core memory.
One beauty guilty pleasure of yours?
I kinda love the rush and drama of doing my makeup in the car. I even have an entire album of car selfies. Touching up my makeup on the way somewhere is part of the ritual.
Favourite concert you’ve been to:
Lady Gaga’s Mayhem Ball Tour in Singapore last year! It was so emotional for me, and it was also such a special moment with my friends.
An underrated beauty product that deserves more attention:
The Gentle Colors x Monchhichi collab cream blushes are so good, especially for the price point!
In your bio, you describe your Instagram account as “everything everywhere all at once”, what’s one product you’ve tried that shares the same energy?
I always carry around the Armani Beauty Prisma Flash Lip Balm wherever I go. It’s everything you’d want in a lip balm: hydrating, comfortable and makes the lips look plump!
What’s a mantra you live by?
Live your own fantasy.
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