It is a demanding moment for technology. With endless options available at a swipe or a mall visit away, consumers expect more from every purchase. A device today carries the weight of aesthetics, functionality, performance, and mobility all at once. A laptop lives alongside clothes, shoes, and cars as a form of self-expression.
ASUS enters 2026 with a clear understanding of this shift. After 35 years of building computers, gaming machines, components, and everyday electronics, the brand continues to succeed by recognising range — designing products that meet different needs without forcing a single idea of what “the best” looks like. At the ASUS & ROG Complete Lineup Showcase 2025 at Alila Bangsar, that philosophy becomes tangible. There is a machine for every kind of user, shaped by how they live and work. From this lineup, Men’s Folio Malaysia highlights four that stand out, each defined by a different priority.
Aesthetics: ASUS Zenbook A14
Design matters. The Zenbook A14 understands that a laptop is something you carry, place on tables, and live with in public spaces. Its exterior, crafted from ASUS’ patented Ceraluminium, pairs a soft, ceramic-like finish with the strength of aluminium, giving the device a refined, understated presence that feels intentional rather than showy.
That same sensibility carries into everyday use. Weighing just 899g, the Zenbook A14 moves easily with you, fitting into any bag with ease. With up to 29 hours of battery life, it’s built for long, uninterrupted days, where endurance, portability, and aesthetics are considered together rather than in isolation.
Functionality: ASUS ProArt Series
For creatives, function takes priority the moment work begins. Long hours on screen call for devices that respond intuitively to process, pace, and pressure. The ASUS ProArt series is built with that reality in mind.
Touchscreen support allows for smoother editing and quicker shifts between tasks, while AMD Ryzen AI engines enable on-device AI processing that supports today’s creative workflows. As projects extend late into the day, advanced cooling maintains steady performance without interruption.
Overall, the series offers options for different ways of working. The ProArt PX13 is a 2-in-1 convertible that suits creators who move between laptop and tablet modes, while the ProArt PZ13 tablet is designed for those who prefer a lighter, more portable setup. The ProArt lineup supports video editors, filmmakers, designers, photographers, animators, music producers, and anyone whose work lives in layers of detail.
Performance: ROG Strix SCAR 18
Where functionality focuses on flow, performance centres on power. Designed for users who expect their hardware to keep pace with intensity, ASUS’ ROG and TUF Gaming series are built for sustained, high-level play across both laptops and desktops. Powered by Intel Core Ultra processors and NVIDIA GeForce RTX 50-series GPUs, the lineup delivers fluid frame rates even under the most demanding conditions
The ROG Strix SCAR 18 serves as a clear expression of this performance-first approach. Its expansive 18-inch Mini-LED display with a 240Hz refresh rate offers high brightness, anti-glare comfort, and Pantone Validation for colour accuracy. Advanced cooling, including liquid metal and robust airflow, keeps performance consistent during extended sessions, while the durable chassis balances a gamer-forward identity with long-term reliability.
Beyond laptops and desktops, the ROG ecosystem also extends into handheld gaming PCs, offering powerful play in a more compact form.
Adaptability: ASUS Zenbook DUO
Some users operate across multiple modes at once, and adaptability becomes the priority. The Zenbook DUO answers this through its dual-screen OLED setup, expanding workspace without complicating the experience. Apps, references, and tools sit comfortably side by side, allowing work to unfold more naturally.
Powered by Intel Core Ultra processors and supported by AI features like Copilot, the Zenbook DUO transitions easily between laptop, stand, and share modes. Whether for video editing, coding, research, or even watching a film, the device shifts with the user, creating a rhythm that feels fluid rather than fixed.
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