Adding to its already impressive fragrance family, Carolina Herrera introduces new Eau de Toilette (EDT), the 212 Heroes.
Embodying the joyful attitude of 212 family, it is conceived with a new concept that centres around being our own hero, the side of ours that fights for our dreams, setting us apart from others. “Feeling young is all about embracing who we are, going with the current, letting ourselves be surprised, taking risks, letting go and seizing every moment. 212 Heroes conjures our intuitive, rebel and free self”, states Carolina A. Herrera, beauty creative director.
Exuding the irreverence in ourselves, the 212 Heroes is formulated with the recipe of Fougère Fruity Woody, created by Michalon-Bertier, Juliette Karagueuzouglou and Carlos Benaim. Spiciness juxtaposes with freshness, the masculine perfume opens up with ginger and pear. The aromatic sage and elegant geranium then take over the contrasting notes before settling into a sensual combination of leather and musk. The fragrance is bottled in a skateboard-shaped flacon, expressing the unconventionality skateboarding conveying. The organic and vegan ingredients used in the scent are certified by Expertise Vegan Europe.
To animate the spirit of the fragrance, Carolina Herrera has tapped 14 ambassadors with different backgrounds, ethnics and genders to shoot a series of fun-filled images. From the rooftop to the city streets, the images see the cast having a great moment with skateboarding in New York. The line-up is formed by KJ Apa, Indya Moore, Taylor Hill, Jorge López, Sita Abellán, Ed Munro, Tess MacMillan, Charlotte Rose, Lucas Bin, Lil Dre, Rachelle Vinberg, Ko Hyo Joo, Austin Amelio and Aaron Fotheringham.
The Carolina Herrera 212 Heroes EDT is available at major department stores.