HUBLOT

Hublot honours tennis legend Novak Djokovic’s illustrious career with the Big Bang Tourbillon Novak Djokovic GOAT Edition. Built on the pillars of material innovation, technical mastery and Hublot’s unique watchmaking approach, the collection celebrates Djokovic’s legacy in the most fitting fashion: by commemorating his professional victories. Instead of presenting a single watch, Hublot presents it as a triptych in three colours to signify the three tennis playing surfaces. Orange represents Roland Garros and clay courts; blue represents Rod Laver Arena, Arthur Ashe Stadium, and hard courts; and green represents Wimbledon and grass surfaces. With 101 professional tournament victories under Djokovic’s belt, 24 of which are Grand Slams, each variant is offered in quantities that match Djokovic’s wins on each surface. There will be 72 blue, 21 orange, and eight green pieces; more will be added when Djokovic completes another victory. The watch itself bears significance to Djokovic’s racquet as a composite consisting of Djokovic’s Lacoste polo shirts and Head tennis racquets is specially engineered to create a high-tech, light weightand rigid marbled material used for the watch case. Twelve blue, four orange and two green polo shirts and 12 racquets were used in total. The composite, used in tandem with the world’s strongest polymer, Titaplast, is infused with a tangible touch of Djokovic’s legendary career. Within the case lies the MHUB6035 Automatic Tourbillon calibre, with an aluminium tourbillon cage anodised to match the case’s colour. Instead of working with traditional main plates, the Nyon manufacture engineered a three-dimensional lattice (0.55mm thin) shaped after tennis racquet strings to mount the calibre components. Each main plate is black PVD-coated and printed with Djokovic’s “ND1” logo in white. A further yellow-green lacquer treatment to the mainspring barrel recreates a tennis ball on the case back. As a final touch, the watch is paired with a white leather strap, a colour often seen on Djokovic’s playing racquets, and finished with the words “Greatest of All Time” in white lacquer.

After presenting the thought-provoking Hublot Big Bang Tourbillon Carbon SR_A, Hublot and Samuel Ross MBE’s next chapter in their partnership sees the duo venture into the realm of the Unico Manufacture movement. At first glance, similarities between the Big Bang Unico SR_A and Hublot Big Bang Tourbillon Carbon SR_A are discernible. Even though both share a similar, longish shape, the watch still stands out as one of Hublot’s more radical, provocative and forward-thinking wearable sculptures. Given Ross’ background and expertise, material engineering, industrial geometry and performance are pushed to the extreme under Hublot’s “Art of Fusion” philosophy. One of the bigger shifts away from Ross’ previous creation was the absence of colour, as the satin-finished, polished black ceramic case is a subtle nod to Hublot’s famed all-black execution. The sleek appearance is complemented by the classic Hublot Unico dial, which offers a raw, unapologetic view of the famed flyback chronograph HUB1280 movement. The honeycomb motif, one of the distinct creative languages emblematic of the SR_A, finds new meaning in a lightweight, ergonomic and structured rubber strap developed specifically for this reference. “With the honeycomb, it was about taking information away from the watch to increase the lightness,” explains Ross. The 200-piece limited edition watch finds a clear balance between artistic expression and mechanical purpose, anchored by Samuel Ross’s industrial design language to Hublot’s most recognisable in-house chronograph.

LOUIS VUITTON

Louis Vuitton’s Art of Travel spirit soars to new heights as the maison unveils the Louis Vuitton Escale Worldtime Flying Tourbillon at LVMH Watch Week 2026. The maison’s preeminent worldtimer collection sees the new expression united by La Fabrique de Temps’ disciplines of métiers d’art and haute horlogerie. A noble and precious platinum case sets the foundation for the watch’s definitive hallmarks, the worldtime city disc and central flying tourbillon, to shine. In the Art of Travel, where time plays a fundamental role, artisans understand that it can be interpreted and shaped as a medium for expression rather than a constraint. Through meticulous and delicate craft, a master enameller transforms enamel powder into an object of beauty that echoes the maison’s enduring expression of travel. Across 80 hours spread over two weeks, the worldtime city disc is brought to life with grand feu enamel. Each hue is delicately painted, fired in a kiln (730°C to 840°C) before the process is repeated up to five times, depending on the colour’s fragility. Once completed, the disc is polished one final time to reveal its luminous palette of technicolours radiating with exceptional depth and brilliance. Sitting within the worldtime and 24-hour disc lies the other namesake complication, a flying tourbillon, which breaks the dial’s stillness with poetic motion. The star-shaped Monogram flower tourbillon completes a revolution in 60 seconds. Conceptualising the calibre LFT VO05.01 was challenging, as engineers had to rethink its architecture. With so many moving components sharing the same space, it was a feat of mastery that required spatial ingenuity and exceptional precision. The result is a sum greater than the sum of its 337 components.

BVLGARI

Bvlgari showcases its duality as a Roman goldsmith and Swiss watchmaker at LVMH Watch Week with the Maglia Milanese Monete. The masterful expression reinterprets Bvlgari’s emblematic Monete (coin) collection of the mid-1960s as a secret watch. Given Bvlgari’s imaginative exploits, the maison dreamt up a combination it had never explored: pairing an ancient coin depicting Emperor Caracalla circa 198–297 AD with the fluid, supple elegance of a traditional Milanese mesh bracelet developed by Milanese goldsmiths during the Renaissance. Given the Maglia Milanese Monete’s secret watch disposition, people may well be fooled into thinking it was a bracelet, though the crown is the giveaway. Within a squarish case lies the ancient Monete set within an octagonal aperture surrounded by brilliant-cut diamonds. Flipping the sculptural exterior reveals a mother-of-pearl dial with 12 diamond hour indices. Beyond its jewellery-forward façade, the Maglia Milanese Monete is underpinned by serious watchmaking intent. For such intimate creations, Bvlgari’s still-freshly minted Piccolissimo BVP 100 calibre, unveiled in 2022, is the ideal companion. The mechanical movement, developed and produced entirely in Le Sentier, is the world’s smallest round mechanical movement, measuring 12mm in diameter, 2.50mm thick, and weighing just 1.3 grams. The Milanese mesh bracelet itself deserves equal reverence. Fashioned from interlaced rose gold threads, it drapes across the wrist with an almost textile-like fluidity, its suppleness belying the complexity of its construction. While it may come as a surprise that Bvlgari has rarely explored such bracelets given their status, the Maglia Milanese Monete proves that Bvlgari is capable of weaving together centuries of art, craftsmanship, and mechanical innovation into a singular object that exists at the crossroads of time.

TIFFANY & CO.

Tiffany & Co. relives the illustrious heydays of American watchmaking at LVMH Watch Week 2026. The American jeweller rewinds the sands of time to 1866, when the house’s first-ever chronograph left its indelible mark in its watchmaking archives. A growing demand for science and sporting-related purposes made high-precision timekeepers that year, and saw the birth of the Tiffany & Co. Timing Watch. Widely considered Tiffany & Co.’s first-ever stopwatch, the creation was renamed the Tiffany & Co. Timer two years later, when the house’s watch assembly workshop opened in Switzerland. This year marks the 160th anniversary of the Tiffany & Co. Timer, and the jeweller unveils the Tiffany Timer as a rightful salute for the occasion. Hidden behind the sportive guise of the Tiffany Timer lies a harmonisation of Tiffany & Co.’s diamond expertise and distinguished watchmaking history. Sensuous curves and rounded surfaces of the platinum case and its six-pronged Tiffany® Setting crown gradually reveal the watch’s innate elegance that is ever so tempered by its oversized chronograph counters, pushers and longish hour indices. On closer inspection, the hour indices are fashioned from baguette-cut diamonds as a nod to the jeweller’s gem-setting expertise and are contrasted with white gold hour, minute and subdial hands. Then, there is the matter of the resplendent dial, rendered in Tiffany Blue®. A complex and painstaking process involves spray painting the dial eight times with a Tiffany Blue® matte varnish before drying off in a precise temperature-controlled kiln for two hours. An artisan then applies a layer of transparent lacquer, which is left to air-dry under controlled humidity and temperature. The process is repeated 15 times before it is ready to receive the transfer-printed details and baguette-diamond indices. Within the Tiffany Timer lies the high-frequency El Primero 400 calibre with a customised rotor depicting an 18k yellow gold bird inspired by Tiffany & Co.’s iconic Bird on a Rock brooch. The chances of seeing the bird in the wild will be slim, as only 60 pieces will be produced.

TAG HEUER

TAG Heuer’s legacy of the storied Carrera line expands with the unveiling of the next-generation TAG Heuer Carrera Split-Seconds Chronograph. The move is a major milestone for TAG Heuer as the novelty is a testament to the manufacture’s timekeeping and design expertise. Beyond that, it marks another step forward in TAG Heuer’s relationship with Vaucher Manufacture Fleurier, which helped conceive and bring the split-seconds calibre TH81-00 that was previously housed in the TAG Heuer Monaco Split-Seconds Chronograph to life. The new TH81-01 variation continues the previous iteration’s five-hertz operating frequency and 65 hours of power reserve. Aesthetically, the 350 components in the calibre are hand-finished with no fewer than 10 different techniques, including painstaking black polishing (a mirror-like, ultra-smooth steel surface that appears deep black from certain angles due to light reflection) and anglage. On the rear lies a checkered flag motif, a mark of the greatest moments at TAG Heuer. It is hand-applied using the rarely seen graté technique, with thick strokes resembling brushstrokes layered at different angles to create the striking mosaic. Housed within the redesigned “glassbox” TAG Heuer Carrera, the watch features an all-new 42mm Grade 5 titanium case to accommodate the extra split pusher. For a collection built on Jack Heuer’s vision of legibility, the TAG Heuer Carrera Split-Seconds Chronograph’s aesthetics preserves the essence of the Carrera and elevates it further through its avant-garde language. With a greyed-out backdrop of the exposed calibre front plate, the hour and minute hands and hour indices are rhodium plated with white Super-LumiNova paint. The translucent anthracite chronograph counters and acrylic glass flange provide further contrast. Given that the watch requires two central chronograph hands, the two are differentiated by colour and construction: the first in white lacquer, while the split-seconds hand is in red lacquer with an open-worked execution.

ZENITH

Coming off the back of its 160th anniversary last year, Zenith begins a new decade with a series of new DEFY timepieces that enrich the collection’s distinct identity. Fronting the collection is the DEFY Skyline Tourbillon Skeleton, marked by transparency and mechanical complexity. As the DEFY Skyline’s first-ever toubillon skeleton, Zenith has entirely reinterpreted its famed El Primero calibre to showcase mastery and beauty defined by light, depth and mechanical balance. Instead of parachuting the tourbillon cage into the existing time-only DEFY Skyline Skeleton’s blueprint, Zenith opted to redesign the automatic El Primero 3630 SK calibre. In order to shift a viewer’s attention towards the tourbillon, Zenith designed a single peripheral flange and a pair of slanted cantilever-like bridges next to the tourbillon cage. The logic behind this move creates and deepens the sense of spatial immersion that is paramount for a watch such as this without a traditional dial. With blue being an important colour for Zenith, the manufacture treated the bridges and mainplate with blue PVD, which are then selectively polished to reveal rhodium-plated chamfers that catch the light with a refined brilliance. The architectural and brutalist theme on the dial continues with refinement as the faceted case and geometric integrated bracelet are fashioned from rose gold.

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