Gucci

We are past the point of pretending that “minimalist shifts” work for a house built on sex and scandals. Demna’s first real outing is cynical, derivative, and undeniably effective — a sharp-edged reminder that Gucci is at its best when it feels less like a brand and more like a threat.

From Prada to Gucci and Bottega Veneta, the front rows proved just as compelling as the runways.

People speak most honestly when they talk about what they love. For Nadhir Nasar, that love is film, through which he reflects on growing up, navigating change, and the subtle shifts that shape who he is as he turns thirty.

Bathed in the blue light of their screens, a fresh kind of dressing room unfolds. Here, a generation curates their look with a click, turning games into vibrant stages for style reinvention

Outdoors, dressing comfortably for winter lies in the art of layering, with warmth and polish holding their own against the cold. Indoors, it is the intimacy of fabrics that asks nothing of you, pieces you can dissolve into until you are wholly at ease in your skin.

Demna debuts under Gucci with a collection alive with characters, channelling a new “Gucciness” that revels in unapologetic sensuality.

Embracing our uniqueness.

The latest summer campaign by Gucci captures the art of slow summer living and the quiet joy of doing nothing beautifully.