Winter settles gently over Asnières when a lantern lifts from an old workshop trunk and drifts into the night, beginning a journey that carries it over Paris and into a landscape coloured by the aurora borealis. It hovers above moments shaped by simple joy: friends gathered over backgammon, music warming the air beside a campfire, and a couple sharing quiet closeness by a frozen lake. Structured wool coats and cocooning parkas become part of these scenes, their silhouettes catching faint traces of aurora light. Beneath them, ribbed knitwear and turtlenecks emerge, softening the winter air with warmth and texture. When the lantern returns to Paris, rising above the Pont Neuf with hundreds more, the city is transformed into a field of floating light. Beneath this glowing sky, a mother and child stand hand in hand, their faces lit with wonder as they watch the night fill with brightness. 

This is the vision behind Louis Vuitton’s Le Voyage des Lumières, the 2025 Holiday campaign directed and photographed by Jonas Lindstroem. This collection weaves together luxury and practicality, offering pieces that invite both adventure and winter enchantment. Technical shell jackets reflect the glow of the aurora as models move through the landscape, their surfaces catching light like ripples across snow. Models lounge on travel bags, while a Kennel Trunk transforms into a spontaneous backgammon table, infusing the scene with playful storytelling. Others stride forward, the speedy P9 and Noe-Where Vivienne Bag slung with effortless style, as the black My Capucines teases at journeys yet to come. Soft knits and scarves settle against layered outerwear, creating visual depth with each step. The palette drifts between midnight navy, charcoal and forest green, with soft highlights reminiscent of lantern light. Knitwear and scarves, especially the From the Cloud Square 90 Scarf, fall gracefully and shimmer in lantern light, adding layers of texture, movement, and cozy warmth to every winter ensemble. 

Across frozen paths and lantern-lit streets, the journey carries on. Models move with purpose, stepping lightly over crisp snow, the layers of coats, knits, and scarves catching the glow of every lantern as they go. Travel bags are more than accessories—they become part of the story, supporting movement, play, and fleeting discoveries along the way. The aurora above mirrors their paths, painting every motion with colour and light, while subtle textures and rich winter tones guide the eye through each scene. Moments of pause reveal quiet details: a scarf brushing a glove, a coat sleeve catching a spark from a fire, or the shimmer of knitwear in the lamplight, reminding viewers that every gesture and layer is part of the voyage itself. Soft laughter drifts across the snow, and the occasional crunch of footsteps punctuates the stillness, making the winter landscape feel alive and shared. 

The campaign treats the holiday season as a moment to reconnect with origins and with the traditions that shape how people travel, gather, and create meaning. Beginning in the Asnières workshops, the story grounds itself in the place where the House’s craft was first formed, using the lantern as a symbol of how heritage continues to guide new journeys. Its passage from Paris to a landscape lit by the aurora suggests the way holidays pull people across distances—towards joy, companionship, and moments that feel larger than everyday life. When the lanterns return to the Pont Neuf and illuminate the night, the spectacle becomes a reflection of what the season represents: light shared, emotions passed between generations, and the enduring sense of wonder that defines both travel and celebration. In this way, the journey of the lantern mirrors the journey of the season itself: from quiet beginnings to luminous celebration, from solitude to shared experience, and from tradition to imagination. 

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