Looks or personality? It’s the question many ask when choosing a partner, but rarely when buying a bag. For Spring/Summer 2026, Fendi offers both, presenting its Melon, Baguette, Peekaboo and backpack as they are: made from the finest leather and canvas. Some remain simple, others wear the Fendi monogram proudly, easy to spot even from a few steps away. 

But what gives them their charm is the cast of collectible keychain friends — in all shapes and sizes — that add a touch of personality for those who like to make something already beautiful a little more their own.

Photography Joe Ng

Styling Liew Hui Ying

Photography Assistant Wong Guan Yan

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