motoguo begins 2026 on a strong note after being named a finalist at the inaugural New Wave Fashion Awards, a global talent initiative organised by canU and Labelhood Youtopia under the Shanghai Fashion Designer Association, with support from Dior and Moncler. Selected as one of only six finalists from an international pool, the Malaysian label is recognised for its clear creative direction and long-term approach to design.
Founded in 2015 and led by creative directors Moto Guo and Kinder Eng, motoguo has steadily built a reputation for thoughtful, genderless fashion rooted in craftsmanship and narrative. While the brand initially emerged as a menswear label, it has since expanded its scope, consistently questioning ideas of gender, identity, and how clothing can function beyond convention.
That mindset is central to The Art of Letting Go, the Fall Winter 23 collection tied to motoguo’s New Wave nomination. The collection reflects a deliberate shift away from rigidity, both in construction and in meaning. Garments are designed with softer structures, visible layering, and relaxed proportions that suggest ease rather than control. There is an emphasis on wearability without sacrificing intention, allowing pieces to feel personal and lived-in rather than overly polished.
Rather than relying on dramatic statements, the collection focuses on restraint and clarity. Details are purposeful, silhouettes feel considered, and the overall mood is calm but assured. In doing so, motoguo presents a version of Malaysian fashion that values process, emotional honesty, and long-term relevance over instant impact.
Within a regional industry that often feels pressured to follow fast-moving trends or external expectations, motoguo’s approach stands out for its consistency. The brand continues to develop its own language while remaining open to growth, positioning itself comfortably within an international conversation without losing its grounding.
The New Wave Fashion Awards aim to spotlight designers with strong narrative vision, brand architecture, and product thinking. motoguo’s selection alongside peers such as Feng Chen Wang, Angus Chiang, and 8ON8 reflects its growing presence on the global stage. As the winners are set to be announced during Shanghai Fashion Week this March, the nomination itself marks an important moment for Malaysian fashion and its evolving voice.
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