Bvlgari’s pieces have always been iconic in one way or another, so revisiting its notable collections only requires a look into the maison’s past. But beginning June 2025, Bvlgari will host campaigns and experiences to highlight the brand’s greats, including the Serpenti, B.zero1, Bvlgari Tubogas, Divas’ Dream, and Octo collections.

This extensive coverage only means one thing: there will be something for everybody, ranging from fans of high jewellery to horology. Alongside this diverse selection lies one uniting factor, and that is the Roman heritage as well as Italian craftsmanship. As to which parts of the design harken back to these Roman roots, we will go through in a bit.

But to kick things off, Bvlgari will start with the Eternally Iconic campaign this June, followed by a digital documentary series titled Reborn Series: Iconic Stories. This documentary follows the brand’s Global Brand Ambassadors Zendaya, Damiano David, Anne Hathaway, Priyanka Chopra Jonas, and Lorenzo Viotti. The uniting theme? Being an icon. These ambassadors’ journeys tie back well with Bvlgari’s own collections. They mark an important statement too, and that is how the road to being iconic can vary wildly from one person or item to another.

Next comes the immersive activations beginning July 2025. These will be in the form of the Eternally Iconic Masterclasses, led by Jewelry Creative Director Lucia Silvestri and Watch Creative Director Fabrizio Buonamassa Stigliani. Alongside these Masterclasses will be the tailored in-store activations, all for a highly selected audience. While waiting for the campaign to kick off, here is a quick primer into the iconic world of Bvlgari.

Serpenti

You cannot get more iconic than the Serpenti, a design that is instantly recognisable no matter its build, bangle or watch. This 1948 creation has thrived through decades thanks to its serpentine cool. It is a type of cool that you will not find anywhere else. And its coiling nature sets it apart from its other counterparts which, in turn, will also bestow the wearer with an added charm.

Divas’ Dream

Roman design influences are found in most of Bvlgari’s pieces, but here lies a nod to Roman mosaics, particularly from the floor of the Baths of Caracalla. The resemblance is uncanny, and yet again, the design is unmistakably Bvlgari, regardless of whether it is a pendant, a ring, or a pair of earrings.

Bvlgari Tubogas

Also present in the Serpenti watches, this design draws inspiration from pressurised gas tubes in the late 19th century. Since its beginnings in 1948, the blueprint was notable: to have flexible bands fit together without any form of welding. While the originating idea hints at utilitarianism, the world of Tubogas is anything but. Just like Bvlgari’s other collections, this one is instantly recognisable, regardless of which piece it is on.

B.zero1

This is considered a young entrant when compared to the extensive history of the maison, but the B.zero1 line is still one that has drawn the imagination and desire of the public, just within a couple decades. It is a collection that draws inspiration from Rome’s Colosseum, with tiny hints of details that pay tribute to the maison’s logo and Tubogas elements.

Octo

The Octo watches, getting their namesake from the octagon case, have made their own niche in the world of horology with a design that is unmistakably Bvlgari. Never mind the fact that the Octo Finissimo range has broken various records in the world of wristwatches, blending both aesthetic beauty and engineering prowess.

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