Ever wondered what it’d like to be high up on the Austrian Alps? Edelweiss is here to give you a taste of it and want you to join in on the chill moment with other booze lovers. Kicking off the #FeelTheAlps journey, Edelweiss calls on beer lovers to share the joy of revisiting their cities, be it forage in food haven, discovery of a hidden gem or adding a dash of playfulness to their everyday routine.
To participate , simply share your #FeelTheAlps experience in the comment section of Edelweiss’ social media post or take part in the contests run by influencers and stand a chance to win exclusive prizes. They include an overnight stay for two at Genting Highlands plus a voucher to the Edelweiss flagship outlet in Genting, an Edelweiss Blade draught machine as well as cartons of Edelweiss products.
“We want to encourage Malaysians to actively seek new discoveries and fresh outlooks in their daily lives and in their cities. With Edelweiss, fans can now #FeelTheAlps wherever they are exploring their cities through a different lens; and best of all, get rewarded as they embark on this journey with us. We’re looking forward to seeing the various ways our fans enjoy their city the Edelweiss way,” said Archana Sridhara, marketing manager, International Premium Brands.
Made its Malaysian debut earlier this year, Edelweiss is brewed with all-natural ingredients, enhanced with a unique blend of fresh mountain herbs. A contemporary twist to a centuries-old wheat beer, it is a smooth one with a refreshing finish and a subtle, fruity aftertaste.