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Rimowa celebrates relationships with holiday campaign

Rimowa celebrates relationships with holiday campaign

Gifting during Christmas is more than just a tradition — it also represents an expression of love towards our dearest ones. The latest Rimowa holiday campaign spotlights exactly that.

Titled ‘Gifts for the Journey Ahead’, the campaign directed by LA-based Spanish filmmaker Santos Bacana portrays different journeys that centre around a through-line — love from family, partner and friends and self-love —, illuminating various enduring relationships that we hold dear. What attains the unconditional love is the resilient Rimowa creations as ideal Christmas gifts that will be a trustworthy companion for their long journey.

Also, signifying our desire to hit the open road again, the campaign — that has been running across digital channels — showcases Rimowa’s curated holiday edit comprising Rimowa’s iconic Classic Cabin in silver, as well as a host of new items including Essential Cabin in Desert Rose Pink and Cactus Green, Rimowa Original Cabin Camouflage, Groove Case and Polycarbonate Cross-Body Clutch Bag.

Discover more about Rimowa’s holiday edit here.