In this period of economic slowdown, support from consumers is imperative for the sustainability of businesses. Setting its sights on it, Melium launches Support The Economy initiative.
Bringing together a cast of local luminaries including celebrity Chef Wan, actress Kavita Sidhu and husband Roberto Guiati, fashion icon Ezurin Khyra, hipster Magie Abang Saufi, model-next-door Whulandary Herman, and hip-hop music maverick Joe Flizzow, the initiative is a call to action to seek for Malaysians’ support on businesses in Malaysia like retailing, art, dining, domestic travel and others.
“It occurred to me as we were easing back into things with the RMCO that we simply must drive this message home,” says President of The Melium Group, Dato’ Seri Dr Farah Khan.
In the series of videos, the local personalities gather to share their thought on the pandemic and the need to offer a beacon in the current time. “I feel like even though we have gone through a very testing time, we need to get back on the regular things that make you happy in life. We need to do this in a responsible way, but there is no reason to stop living,” shares Joe Flizzow.
Discover more about the Melium Group here.