Enhancing our travel experience beyond the luxury of luggage, Rimowa sets its foot on the eyewear market by bringing out its first-ever eyewear collection this Spring/Summer 2020.
Showcasing its ability to evolve the brand’s product portfolio with fresh iterations on functional luxury, the Rimowa eyewear is the first step of the brand’s venture into new categories. The birth of the new range is spurred by the passion of curating lavish travel experience, combining innovative design with Rimowa’s signature features.
The Rimowa eyewear range comprises three lines: two sunglasses collections, the Rimowa Bridge and the Rimowa Rim; and one optical, the Rimowa Air. The roll-out of the new product offering sees the luggage maker reinterpreting classic shapes like aviator, square and pantos with modern styling, where the early aviation and pilot essentials serve as the springboards.
Reflecting the brand’s industrial rivets and seal, the Rimowa Bridge is crafted from two pieces of mask overlaid and assembled by pins, whereas the minimal, light-wearing Rimowa Rim composed in acetate bears the resemblance of their signature grooves.
The Rimowa Air, on the other hand, is an absolutely lightweight optical range crafted in metal and nylon.
On sale from July 9th, the Rimowa Bridge and the Rimowa Rim will be available at select Rimowa stores and rimowa.com. As for the Rimowa Air, it will be available at select opticians.
