For the past six years, Coach has shown an incredible ode to the West and the Great Plains, but things are changing for a fresher take this season as things go for an urban jungle take.
Continuing the “New York State of Mind” theme last season, Coach creative director Stuart Vevers turned up the volume for Pre-Fall 2020 collection by taking us all on an adventure stroll in the Big Apple city.
Aptly themed “Big Apple Camp”, this collection aims to bring the urban explorer out in you by taking playful cues from great outdoor adventuring and old school sports in an urban environment.
Vevers has translated the camping theme wardrobe for the modern men by offering an eclectic mix of youthful and athletic garments with a utilitarian touch such as mid-length parka with oversized patch pockets, a packable poncho, shorts short and drawstring fitted cargo pant.
Crossbody purses with utilitarian carabiners, tiny pouches and other leather accessories come together to create Coach’s vision of stylish and outdoorsman.
Tailoring is minimal – so far, so Coach – but the puffer and patchwork vests, leather jackets, chunky nit socks, chunky-soled hiking sandals, and of course, luxury leather accessories made it all feel modern and on point.
The collection built upon the iconic burgundies fundamental to the brand’s ready-to-wear momentum over the last few seasons but spawned tonal variations of lavender, crimson and blood red. The leathers feel as supple as ever, but less rigid and contrained. Functional yet stylish, this is one collection that is perfect for those gents that love some practicality in their fashion.
Discover more about the Coach Pre-Fall 2020 collection here. This story first appeared in the June/July 2020 issue of Men’s Folio Malaysia.