The post-care ritual for one’s coloured hair reads like a rap song – lock it (the colour), pop it (the bottle), and reverse it (the damage).
A light and non-greasy mist instantly detangles, enhances smoothness, and protects the hair. Its added UV protection reduces dryness and colour loss while promoting the vibrancy of hair colour for up to six weeks.
Ranging from Baby Blonde to Chic Copper, this wash-off hair mask neutralises yellow and grey tones in bleached hair (the former causes a brassy look) while conditioning it to return one’s mane to its original radiance.
Bleached hair usually tangles upon shampooing, which leads to hair loss. This shampoo counteracts the problem by producing a strong foam that reduces friction while its botanical blend removes dirt and excess sebum.
Hydrolysed keratin fills in microscopic damage, soybean sea extract strengthens and moisturises, while squalene helps to retain moisture. When used as a conditioner or a mask, it promotes hair growth over time.
Restoring suppleness from the root to the tip, this treatment intensely repairs colour treated hair upon the first usage with softening squalene, moisturising S-hyaluronic acid, and shine-enhancing evening primrose oil.
One hundred per cent eco-friendly from its recyclable bottle to its ingredients (seven vitamins and minerals), the gently conditioning formula helps to seal in colour over time without weighing hair down.
By Bryan Goh. This story first appeared in the April 2020 issue of Men’s Folio Malaysia.