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James Rodriguez fronts the Boss Bottled. Unlimited. fragrance campaign

James Rodriguez fronts the Boss Bottled. Unlimited. fragrance campaign

Summer is truly the season of sports and to celebrate this energetic season, Hugo Boss has launched its new Boss Bottled. Unlimited. fragrance, an energising scent dedicated to all successful men.

James Rodriguez Boss Bottled Unlimited 2

In line with the launch of the new fragrance, Hugo Boss has created a special campaign, titled “Success isn’t born. It’s made.”, that starring professional footballer James Rodriguez as the official ambassador for Asia.

Known for his prowess as the captain for the Columbia national team and player for Real Madrid football team, James is the perfect embodiment of the Hugo Boss man and for this exciting fragrance that celebrates success.

James says, “For me, desire is the key to motivation. It is determination and commitment to the unrelenting pursuit of your goal – a commitment to excellence – that will enable you to achieve success.”

Boss Bottled Unlimited

For the new scent, the ‘Boss Bottled. Unlimited.’ highlights vibrant green notes that combine a blend of refreshing mint and evergreen cistus, combined with juicy pineapple and enduring masculine woods.

Confident, energising and uncompromising, the scent is a must-have scent during this exciting summer of sports.


Available in 50ml and 100 ml bottles, the ‘Boss Bottled. Unlimited.’ fragrance by Hugo Boss is available at all major department stores nationwide.
(Photos: Hugo Boss)