Over the years, Coach has nabbed a myriad of celebrities to front its campaigns. And now, in the fashion brand’s latest Autumn 2019 campaign captained by creative director Stuart Vevers, it features Coach’s “21st Century Dreamers” namely Michael B. Jordan and Kiko Mizuhara, as well as a new line-up including Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new Coach ambassador Liu Wen.
Photographer Juergen Teller brings to life the thought-provoking narrative which stays true to the House’s unique heritage, values and mission. “Juergen was my instinctive choice for Fall,” said Vevers. “He is able to create the warm, unpretentious and playful spirit I wanted. He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.”
The campaign shows the new global cast in iconic locations around New York City where each member of the cast the opportunity to candidly share what drives and inspires them, while spotlighting the new Autumn bags: the Tabby shoulder bag, the Troupe tote and the Rivington backpack.
Swipe gallery below to see behind-the-scenes images of Michael B Jordan’s campaign shoot: