News, Style

Keanu Reeves fronts Saint Laurent’s AW19 campaign

Keanu Reeves fronts Saint Laurent’s AW19 campaign

Following the collaboration with Travis Scott, Saint Laurent continues to tap big names in its advertising game by recruiting movie mogul Keanu Reeves to front the French label’s Autumn/Winter 2019 campaign.

Lensed by David Sims and directed by Anthony Vaccarello, the campaign shows the leading star of John Wick in a monochrome triad of photography where Reeves keeps his signature unkempt hairstyle while flaunting three hard-edged key outfits from the label.

The first photograph portrays Reeves in a black leather jacket with shearling collar while tucking his hair behind his left ear.

In the second picture, a full body shot, Reeves cuts a dashing figure in a denim-like leather jacket with two flap pockets worn over a patterned shirt and a pair of slim fit denim jeans; while he pulls a John Wick wearing aviators and pinstripe suit accented by peak lapels in the last photo.

See it for yourselves below: