SPONSORED BY IQOS

Disclaimer: This article contains mention of tobacco heating devices. Please disregard if you are not a legal aged nicotine user.

In today’s modern society, art is no longer limited to oil paintings or marble sculptures. Other avenues of expression like contemporary performance arts, photography, and even designer inspired objects have courted their own audiences, resulting in a diversity of art that is unrivalled since the dawn of humankind.

Some of the ways we can own art today appear in the form of fashion collaborations or through limited edition accessories designed by artists we admire. And one such example of this is the new partnership between IQOS and Stefano Seletti.

What makes this collaboration pop?

Before learning why these two brands synergise so well, it is prudent to explore each party individually.

First, we have Stefano Seletti, an Italian designer who is also known as the founder of Seletti, a design brand that pertains to the world of furniture. His ethos has always been about turning the ordinary into the extraordinary. And he is somewhat of a Renaissance man, too, having begun his creative passions after travelling to China with his father. That mixture of different perspectives was what would lead him to become the unbound creative he is today.

On the other hand, there is IQOS. A brand that also takes the ordinary and turns it extraordinary. It takes what has been around for millennia and changes the way it is consumed — a development that has only been around for over a decade.

And since arriving in Malaysia in 2018, the brand has only gone from strength to strength and constantly reiterated itself to provide only the best for this market.

So you have a visionary artist and a visionary brand that is changing the way we consume. The result is a partnership that is as aesthetic as it is practical. And because of this collaboration, you can now own a piece of these two brands in one tiny package, to be with you wherever you go.

The piece of art

Enter the IQOS ILUMA i x Seletti Limited Edition series. It blends both IQOS’s latest technological developments with Seletti’s Italian flair.

Here, Seletti’s bold designs stand out, instantly positioning these devices as statement pieces. Never mind the fact that black and gold always make for a striking look. The zigzag patterns alone make it easy to spot from a mile away.

In today’s urban life, especially among Gen Zs and millennials, the term ‘everyday carry’ (EDC) has become a mainstay. City-dwellers from all walks of life are comparing what’s in their bags, pouches, and pockets. Not only do the items define you — a Swiss army knife, a bougie notebook, a fountain pen — but the aesthetic of those individual pieces can make or break your street cred.

And this is perfectly where this collab belongs. It is a nice statement piece to slip into your pocket when leaving your house for the day, and it is a nice work of art to admire when you empty your pockets upon getting home.

And that is not including the countless times during the day when you take it out to use it, or display it on your work desk, or even twiddle it in your fingers as a fidget tool during the idle time you get in between meetings.

Want more? We got you.

The IQOS ILUMA x Seletti Limited Edition is officially sold out both in-store and online.

But don’t worry, IQOS is celebrating the year-end with an exciting giveaway! Lucky winners will get the chance to get their hands on these exclusive devices along with other IQOS products.

join the giveaway here: https://iqos.buzz/4pHQKQg

And if you’re ready to immerse yourself in the full Seletti in-store experience, head over to IQOS authorized dealers in Publika (KL), 1 Utama Mall (Selangor), or Taman Sutera (Johor) — and step into a world of artful wonder.

The campaign period of one month befits this piece’s status of exclusivity, even among IQOS’s other selections. So if you’ve ever been on the fence about exploring either IQOS’s or Seletti’s designs, then now is the best time to go.

What’s even better is that this part of the year marks the festive season, and besides being a good personal trinket, the IQOS x Seletti devices also make for great gifts for your friends and loved ones.

SOLD OUT. Stay tuned for more Limited Edition collections in the future. Last chance to own IQOS x Seletti Limited Edition devices and other IQOS products are available through the IQOS Year End contest.
Join the giveaway here: https://iqos.buzz/48zaWNt. T&Cs apply.

These products are not risk-free and provide nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

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