One example of the fact that fashion and art are not mutually exclusive: Spanish artist Ignasi Monreal has created limited-edition sweatshirts and T-shirts which have just launched exclusively on the Gucci website.
#GucciHallucination, the capsule collection shows off the other-worldly digital artworks illustrated by Monreal for the brand’s Spring/Summer 2018 campaign.
Riding on the successful creative wave with creative director Alessandro Michele and the House from Gucci’s first #GucciGram project in 2015, Monreal’s digitally-crafted dreamy aesthetic – a contemporary combination of the Pre-Raphaelite Brotherhood and De Chirico – is in synergy with the eclectic vision of Gucci.
For the collection, 200 of each T-shirt design and 100 of each sweatshirt illustration are numbered so to accentuate the exclusivity of the pieces. Each one comes with an indicator in the label – for example, 1 of 200 – and is delivered to customers in special packaging featuring the artist’s work.
In addition to the capsule, Gucci and Monreal have worked together to decorate the wall in East London, the first of its kind in the UK following previous installations in New York and Milan.
Check out the full collection at www.gucci.com.