Tommy Hilfiger brings TommyNow to Milan for Spring 2018

  • By John Ng

3_TommyNow_Los Angeles_Sp17 And the TommyNow saga continues. After “Tommy Pier” in New York, “Tommyland” in Los Angeles and “Rock Circus” in London, Tommy Hilfiger is heading to Milan for an experiential see now, buy now runway blowout.

Scheduled to take place on February 25, the Spring 2018 collection show will include men’s and women’s looks from the Hilfiger Collection, and will also feature the Spring 2018 Tommy X Gigi capsule collection (the fourth collaboration with international supermodel and global Tommy Hilfiger womenswear ambassador Gigi Hadid).

1_TommyNow_NY_Fa16“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” says Hilfiger. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”

Every piece will be available in more than 70 countries. You can also shop at Tommy Hilfiger stores and on, select wholesale partners, social media, shoppable live stream, the innovative image recognition commerce app TommyNow Snap (which comprises augmented reality features to shop the runway), and the A.I.-powered TMY.GRL and TMY.BOY conversational commerce bot for Facebook Messenger.